Social Golf is Taking over the Game
Golf is undergoing a major shift, and it’s no longer focused on low scores and finding that perfect swing. It is solely about the experience, the atmosphere, and the community. Players with a younger age range are gravitating towards social, entertainment-driven golf, fueled by platforms like YouTube, Instagram, and TikTok. Content creators like Good Good, Bob Does Sports, and Fore Play have redefined how golf is consumed, making it more accessible, fun, and community-driven. These influencers and more have revolutionized the game, racking in millions of views and proving that consumers don’t just want to watch the pros anymore
One of the biggest events showcasing this shift was the recent Creator Classic, where influencers and pro golfers came together to blend high-level play with pure entertainment. Even PGA pros like Rickie Fowler and Max Homa are embracing this movement, appearing in social media challenges, collaborating with creators, and showing that golf doesn’t have to be rigid.
This new wave of golf media is influencing everything from course culture to apparel brands. Golf is no longer seen as a sport reserved for country club elites—it’s becoming a fun, inclusive, and social activity where music, drinks, and creative course setups (think short courses, night golf, and scrambles) are becoming just as important as the game itself.
Even brands are noticing—Callaway, TaylorMade, and even non-golf companies like Barstool Sports are partnering with creators because they see where the energy is shifting. Engagement matters more than tradition.
How CLUB9 Plans to Take Advantage
At CLUB9, we’re building a golf culture that thrives on fun, community, and entertainment. Our CLUB9 Golf Tour isn’t about grinding out stroke play rounds—it’s about giving golfers a social, music-filled, high-energy experience. Here’s how we plan to ride this wave:
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Influencer Collaborations – We’re looking to bring in regional golf influencers and content creators to our events. Imagine Good Good-style challenge matches at our courses, or influencers vlogging their experience at a CLUB9 event.
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Social Media-Driven Events – We plan to incorporate live social media content into our events, whether that’s TikTok challenges, YouTube recap videos, or Instagram takeovers. We want golfers to feel like they’re part of something bigger than just a local event.
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More Than Just Golf – Expect events with live DJs, premium food & drink pairings, and laid-back tournament formats where fun is the top priority. We’re embracing the trend of music, personality, and atmosphere playing a huge role in golf’s new era.
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CLUB9 Digital Series – A dedicated content series featuring event highlights, player interviews, and fun on-course challenges could be the next step in putting CLUB9 on the map. The goal? Turn CLUB9 into more than just a tour, it becomes a brand that represents modern golf culture.
The Future of Golf is Social
This shift in golf culture isn’t a fad—it’s the future. Traditionalists may have once scoffed at music on the course, laid-back dress codes, and viral trick shots, but this new wave is bringing more people into the game than ever before. CLUB9 isn’t just following the trend—we’re actively shaping it.
Whether you’re a scratch golfer or someone who just wants to have a good time with friends, CLUB9 is the place where golf meets fun. Join the movement, and let’s make golf more social, more exciting, and more unforgettable than ever.
