A New Era for the Game We Love
In the past few years, the world of professional golf has undergone one of the most dramatic shifts in its history with the rise of LIV Golf—a league backed by big money, bold branding, and a break from the traditional mindset. The golfing landscape has split into two distinct realities: the traditionalist roots of the PGA Tour and the modern, entertainment-driven disruption of LIV. While the debate between the two rages on, one thing is clear: LIV has sparked a conversation about what golf can be. And that conversation isn’t just happening at the pro level—it’s echoing through local clubs, weekend warriors, and the next generation of players.
CLUB9 Golf is one of the clearest examples of how LIV’s impact has trickled down to reshape how golf is experienced at the grassroots level. We’re not just watching golf evolve; we’re living it.
Shaking Up the Status Quo
LIV burst onto the scene with a mission to flip the traditional golf model on its head. Shotgun starts, team formats, live music, fewer holes, and a party-like atmosphere—these weren’t just gimmicks. They were signals. Signals that golf could be fun, fast, and unapologetically cool.
For years, golf has carried a certain perception: country clubs, hush-hush crowd etiquette, khakis and polos, and a slow, reserved pace. LIV challenged that, attracting younger audiences, pushing media boundaries, and drawing some of the biggest names in golf, such as Phil Mickelson, Bryson Dechambeau, and Jon Rahm, with contracts that made headlines. Whether you love or hate it, LIV has redefined what a golf event can look like.
But LIV didn’t just affect tour players and TV contracts. It shifted the conversation for everyday players and course operators. It made us ask: “Why shouldn’t golf be more exciting?”
Social Revolution at the Local Level
That question is exactly what CLUB9 was built to answer. Born from a passion for golf and good times, CLUB9 is proof that the LIV effect isn’t reserved for millionaires and major championships. We’ve taken that same spirit of fun, freedom, and community and brought it to the local scene with a twist that fits our vibe and values.
CLUB9’s golf tour is the clearest example. Much like LIV, our events focus on more than just the scorecard. We’re building experiences that resonate with the modern golfer: social, vibrant, and full of energy. Whether it’s live music under the summer sunset or DJ-powered tournaments, we’re mixing the competitive spark of golf with the magnetic pull of entertainment.
It’s not about who shoots the lowest, it’s about who has the best time.
The Rise of the “Lifestyle Golfer”
One of LIV’s unintended effects was accelerating the growth of a new archetype in golf: the lifestyle golfer. This player isn’t obsessed with a perfect swing or shooting par, they’re here for the vibes. They’re the ones rocking joggers instead of slacks, listening to music on the course, driving off the deck when they know they can’t
CLUB9 was made for them
We’ve curated a culture that’s inclusive, laid-back, and community-focused, but what really connects them is their shared love for good company, cold drinks, and unforgettable golf moments. With our FedEx-style points system across four courses in our CLUB9 Tour, players stay engaged all season long, not just for the prizes but for the pride of being part of something bigger.
We’ve seen it firsthand—people who once played once a month are now showing up weekly, not because they’re chasing a tour card, but because CLUB9 gives them a reason to look forward to golf again.
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