Gen Z Reshaping the Golf Scene
Golf has long been seen as a traditional, slow-paced sport filled with rigid etiquette and country club rules. But something exciting is happening on fairways across the country, especially at courses under the CLUB9 umbrella. A new generation of players is showing up, and they’re doing it on their own terms. Gen Z is officially reshaping the golf scene, and it’s never looked (or sounded) this fun.
From bold fashion choices and viral TikToks to remixing the vibe of the game itself, Gen Z is flipping the script on what golf looks like. And honestly, we’re here for it.
Let’s dive into how this generation is changing golf for the better and why that’s exactly what the game needs.
Golf Meets Style
Gone are the days when polos had to be tucked in and khakis ruled the fairway. Gen Z golfers are showing up in joggers, oversized tees, bucket hats, and even sneakers. They’re blending streetwear and golf gear, embracing bold colors, patterns, and athleisure-inspired looks. The new dress code? Wear what makes you feel good. Look good feel good. Feel good, play good.
Brands like Malbon, Eastside Golf and even lifestyle giants like Nike Golf are tapping into this fashion-forward mindset. Golf is no longer about blending in—it’s about standing out, expressing yourself, and looking good while you do it. And CLUB9? We love seeing our players show up in their own unique style. It adds to the culture we’re building. We’re in the process of creating our own unique merchandise to fit this new style of golf, and we absolutely can not wait to share it with you!
The Social Media Swing
Let’s be honest—Gen Z lives online. So it’s no surprise that social media is a driving force behind golf’s new wave of popularity.
TikTok and YouTube creators are blowing up with content that makes golf funny, relatable, and sometimes downright ridiculous (in the best way). Trick shots, mini-challenges, “rate my swing” videos, and hilarious course fails have all gone viral. Instead of being overly serious, this generation leans into the fun and spontaneity of the sport.
This digital-first mindset has helped golf grow among people who might’ve never considered picking up a club before. It’s no longer about being a pro—it’s about having a good time, capturing it on camera, and sharing the experience.
At CLUB9, we’re riding that wave. With TikToks, and Instagram Reels content from our events and CLUB9 Tour stops, we’re making golf not just something to play—but something to share. They deliver all the fun, challenge, and social aspects of golf—without the time suck.
The Rise of 9-hole Culture
Shorter, faster, more fun. Let’s face it—18 holes can be a commitment. Between work, school, and a busy social life, Gen Z is all about efficiency. That’s why shorter formats like 9-hole rounds, par-3 courses, and even Topgolf-style range nights are on the rise.
CLUB9 has been embracing this shift for quite some time. Each of our four courses right now is a nine-hole format and typically under 2 hours to play. Many of our events are 9-hole formats designed to keep things fast-paced and energetic. People can show up after work, play a few holes, grab a transfusion, catch some live music, and still make their weekend plans. That’s what modern golf looks like: low-pressure, high-energy, and always social.
Music, Drinks, and Vibes
Golf doesn’t have to be quiet.
Gen Z is bringing the party to the course. Speakers in golf carts are practically essential now, bumping playlists that range from country to EDM to Drake. Instead of waiting until the 19th hole to have fun, younger players are making every hole part of the experience.
And CLUB9 gets it. Our glow golf events with live DJs, grape transfusion cocktails, and Friday night music sessions at Kings Crossing aren’t just about golf—they’re about creating an atmosphere. It’s about making the course a place where people want to hang out, even if they’re not breaking par.
Gen Z is treating the course like a community space, not a quiet sanctuary—and it’s breathing life into the sport.
Inclusive
One of the most exciting shifts Gen Z is leading is the push for a more inclusive golf culture.
For decades, golf has struggled with being seen as elitist or unwelcoming to people who didn’t “fit the mold.” But Gen Z is actively tearing down those barriers. They want golf to be open, accessible, and fun for everyone—no matter your gender, race, background, or skill level.
At Club9, that mission is built into everything we do. Our events are designed for all skill levels—from first-timers to scratch golfers. Whether you’re looking to compete, socialize, or just vibe with friends, you’re welcome here.
This inclusive mindset is reshaping the future of golf—not just as a sport, but as a community. It’s more diverse, more welcoming, and way more fun.
Golf as a Lifestyle, not just a Sport
For Gen Z, golf isn’t just something you do—it’s part of who you are. It’s becoming a lifestyle, a form of self-expression, and even a creative outlet.
That’s why you see so many Gen Z golfers documenting their rounds, sharing their outfits, building online communities, and creating content around the game. Golf is no longer something reserved for Sundays—it’s something you live out loud.
This mindset aligns perfectly with what CLUB9 is all about. We’re more than a beverage. We’re a brand, a vibe, and a platform for golfers to connect, grow, and just enjoy the heck out of the game.
Events That Match the Energy
Old-school golf tournaments can be intimidating and, let’s be honest, kind of boring. That’s why CLUB9’s approach feels so fresh. Our events combine everything Gen Z loves—community, competition, creativity, and good times.
Live DJs, food trucks, local artists, merch drops, fun prizes, and FedEx-style points races give people more than just a round of golf. They get an experience.
Gen Z thrives on community and culture. That’s why our events are designed not just for playing—but for hanging, dancing, eating, drinking, and living in the moment.
Tech-Savy Tee Times
Gen Z expects everything to be online and easy—and the golf world is catching up.
Online booking, digital scorecards, GPS trackers, and social apps are making it easier than ever to play, track, and improve. Apps like 18Birdies, Golfshot, and The Grint are turning the game into something you can manage with the same ease as your Spotify playlist.
At CLUB9, we’re leaning into this too. Our signups are mobile-friendly, our social content is always rolling, and our players stay connected even off the course.
The future of golf is digital, and Gen Z is leading the way.
Looking Ahead
The truth is, golf needed this shakeup. For too long, the game was stuck in its ways—slow to adapt, hard to access, and often out of touch with younger generations. But Gen Z is showing us that golf doesn’t have to be any of those things.
It can be fresh. It can be loud. It can be stylish, social, inclusive, fast, and fun.
The sport is evolving from a solo grind to a social event. From stiff rules to chill vibes. From silence on the tee box to bangers in the cart. It’s not about breaking tradition—it’s about building a new one that’s more open and exciting than ever before.
At CLUB9, we’re not just witnessing this change—we’re a part of it.
So, to all our Gen Z golfers: Keep swinging your way. Keep blasting music. Keep filming those TikToks, showing up in your best fit, and playing the game on your own terms.
You’re not just reshaping golf.
You’re saving it.
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